Jose Fonseca on life, taking responsibility and the changing face of beauty

Jose Fonseca and her business partner April Ducksbury set up Models 1 in 1968 which is the most established longest-running agency in the UK.

Jose and April had both lost their jobs on the same day and after speaking on the phone decided to meet and began to work together. They started it with three famous models Sue Murray, Marisa Berenson and Ingrid Boulting who were friends of Jose’s and were immediately blessed with a visit from Eileen Ford.

They went from strength to strength with Jose being the ‘eye’ scouting and taking care of the models and April running the business until they reached great success in the 1980s.

In this podcast episode, Jose recounts the journey and the strife of the changes. She now believes that destiny guides us to life that we show up for and that really we are small cogs in a great wheel and the great key is self-responsibility. She feels it is tempting to blame others for our lives but when we look inside we can work with our triggers and shift into more balance.

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