In this episode, Alex Cheatle talks about what he’s achieved with his visions for Ten Group, how they are moving forward, and how they remain at the top of their game.
Ten was founded in 1998 by Alex Cheatle and Andrew Long, who both had a vision to provide an unrivalled, personalised and trusted service that would help members get the most from life.
The business began providing a lifestyle concierge service to just 20 members in London. As its reputation, contacts and expertise grew, Ten’s member proposition became stronger, and the company expanded its private membership base.
In 2001, Ten won its first corporate contract to provide concierge on behalf of a major banking group. Today, Ten has more than 50 corporate client- and employee-loyalty programs, and runs private membership services for millions of members worldwide.